November 18, 2006
No more Dragon Sausages
I've been following a news story over the past couple of days.
A Welsh company has been selling sausages under the brand of 'Dragon Sausages' for several years - fair enough, given that a dragon is one of the symbols of Wales, right?
Wrong. Powys County Council's Trading Standards Department has decided that the name does not explain the ingredients sufficiently clearly, so they have insisted that the company, Black Mountains Smokery, must include the word 'pork' in the name. Thus severely damaging their marketing strategy.
I note that the ingredients already contained the word 'pork'.
Apparently, Powys County Council ran a full analysis proving that the sausages don't contain any of these fictitious animals:
They're now claiming that vegetarians might be confused.
Sometimes I wonder if Britain is going mad.
There's more on this story here.
Posted by Dom Pannell at November 18, 2006 6:25 PM | TrackBack